. NIIT University MBA Programme 2022 | Digital Marketing, Business Analytics, Banking Technology

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The NU MBA Programme

The MBA programme at NIIT University is an innovative programme with several unique features. Given below are just a few of the ways the programme transforms an academically-sound MBA student into a distinctive corporate leader of the future:

  • Unique alignment with Emerging Sectors of the Knowledge Economy - Specialisations are offered in Digital Marketing, Business Analytics, e-Commerce, Management of Technology and Banking. NIIT University has played a pioneering role in introducing these specialisations as part of the curriculum – this is the first MBA in the country to offer some of these domains. NU believes that industries and employment opportunities will progressively expand in these areas, and these courses ensure that students will remain future-ready. Traditional specialisations of Marketing & Sales, Finance & Accounting and Human Resources Management are also offered.
  • A Comprehensive MBA programme - This comprises 36 courses and 3 projects over 6 terms, and Internship. In addition to core, advanced and domain-specific Management courses, there are specially-designed courses in Communication & Professional Life Skills, Management Perspectives and Professional Effectiveness. The programme goes beyond conventional MBA curricula with respect to the range and intensity of courses. There are adequate electives offered to accommodate special or parallel interests of students.
  • The Mentorship programme - Every MBA student is guided by a Mentor who is a corporate leader of eminence, typically a CEO of a reputed corporation. As Mentors share their rich experience and insights with students through scheduled personalised interactions, students discover top-level decision-making perspectives, the nuances of real-life corporate excellence and accelerate their own integration into industry. This is a truly unique initiative that has been successfully implemented for the last 4 years.
  • True-to-life Projects - The programme includes 3 real-life projects, including one drawn from the NGO space, plus an 8-week Internship. The emphasis on projects is more than conventional MBA programmes, and serves to make the student industry-ready.
  • First-day First-hour Productivity and Emphasis on Early Careers - Several industry-linked components enhance the student’s exposure, familiarity and application, such as projects, mentorship, special electives, industry interactions and Internship. As a result, students begin to contribute productively to their jobs as soon as they join. The programme also nurtures the student’s early career by simulating situations and environments that would be faced in the first 5 years on the job.
  • Special Instruction Methods and Co–curricular Activities - The range of instructional methods and co-curricular activities goes well-beyond conventional MBA programmes. Instruction methods include classroom lectures, case-studies, e-learning tutorials, individual/group projects, workshops, seminars, business-games, simulations, and supervised Internship. Apart from Mentorship and true-to-life projects mentioned above, components beyond the classroom include Career Coaching by senior managers, guest lectures by leading professionals, Business Update sessions, Business Plan contests and a Finishing School for personality development. These are supplemented by a plethora of student activities to ensure all-round development of students, team-work and leadership.
  • Committed Industry Partners - NU’s collaborating industries play a key role in the MBA programme. The programme design is decided in consultation, and their involvement is planned in the conduct of the programme and Internship. Many of the unique features of the MBA described above are possible because of the close relationship that NIIT University has with these industry partners.
  • International Immersion programme - An intense and supervised exposure, of about 3-weeks duration, to the economy and industry of an emerging economy, is an optional add-on to the MBA. This not only helps to acquire a global perspective, but also develops the ability to survive, learn and grow in an unfamiliar locale. In the past, students have gone through their immersion experience in the cities of Nanjing, Beijing and Shanghai in China. The specialisations are described below along with illustrative lists of the minimum number of courses prescribed. The courses mentioned are typical examples, and actual courses may vary; students may also use electives to take additional courses beyond the minimum prescribed. Courses in any specialisation should not be seen in isolation, since they are only a part of the total coursework that a student undergoes, which is itself a part of the overall academic and extra-academic experience.


Digital Marketing

The worldwide web and social media have revolutionised the Marketing function. Students will understand how Marketing is undergoing comprehensive changes in the digital and social media environment, with related changes on business processes and strategies. Topics will cover concepts of digital marketing, digital consumer behaviour, search engine optimisation and marketing, digital marketing channels, social media marketing, mobile marketing, digital marketing strategy & analytics. The courses will be application-oriented, creating the perspectives necessary for exploiting business opportunities in the digital economy.

Illustrative Courses:

  • Marketing Management in the Digital Environment
  • Consumer Behaviour in the Digital Environment
  • Digital Marketing Strategy
  • Marketing Channels in the Digital environment
  • Technology Management in Digital and Social Media

Business Analytics

Business Analytics has altered decision-making and impacted every function of the Management discipline. Students will understand the concepts and techniques for the analysis and interpretation of Big Data, and the applicability of these concepts to business situations. They will develop the capability to use quantitative and statistical analysis and modeling techniques, use this for developing strategies around complex data-driven insights. The business impact of Analytics by enhancing customer acquisition, retention, and satisfaction, and overall optimisation and ROI will be analysed.

Illustrative Courses:

  • Advanced Business Analytics I
  • Advanced Business Analytics II
  • Operations and Supply Chain Analytics
  • Marketing Analytics
  • HR Analytics


This concentrated area acknowledges that Management of Banks is a specialised function, specially relevant in the context of the continued growth of the Banking industry. Students will be familiarised with banking products and services, the economics of banking, and banking operations. Courses will lead to an understanding of Marketing, HR, Strategy and IT in the context of Bank Management, and specialised banking functions such as asset/liability management, credit management, securities, risk management, and internal controls. Students will analyse the effects of economic conditions and competition on Bank performance.

Illustrative Courses:

  • Commercial Banking
  • Retail Banking
  • Credit Management in Banks
  • International Finance and Banking
  • Credit Risk Management

Banking Technology

Illustrative Courses:

  • Business Analysis for IT Professionals
  • IT Infrastructure Management
  • Data Mining for Business Intelligence
  • Information Security
  • IT Project Management


Illustrative Courses:

  • Supply Chain Management
  • CRM
  • Product and Brand Management
  • Integrated Marketing Communication
  • Digital and Social Media Marketing


Illustrative Courses:

  • Financial Derivatives
  • Financial Modelling
  • Financial Instruments & Markets
  • Management of Risk
  • Project & Infrastructure Finance

General Management

Illustrative Courses:

  • Environment & Sustainability
  • Global Business Environment
  • Social Action Project
  • Indian Economic History
  • Government and public policy