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Dual Degree Integrated MBA at NIIT University
Fast track your career with this next-gen integrated MBA degree.
5-Year Dual Degree Integrated MBA (DDiMBA or iMBA) programme is structured to allow increased choice as it progresses and provides a techno-business route from which students may choose option modules to meet their individual needs and career aspirations. The Integrated MBA programme offers a business education, geared to professional practice, self-employment and to the demands of careers in emerging areas such as Analytics, Digital & Social Media Marketing and Banking, Finance & FinTech. The iMBA programme also offers deep understanding and development of important business skills such as communication skills, interpersonal skills, critical thinking, analytical ability and decision-making.
NU’s Integrated MBA is a 5-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts getting prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor-level studies.
The programme permits students to exit after 3 years with a BBA degree.
NU’s Integrated MBA Vision
To develop innovative leaders for knowledge society who are ethical and responsible global citizens.
NU’s Integrated MBA Mission
- To deliver distinctive education through innovative use of technology and preparing students to excel in a dynamic global environment.
- To develop superior talent through strong partnerships with industry and society, ensuring our graduates are ready to lead and innovate.
- To promote research, discovery, and entrepreneurship that address societal challenges and contribute to the betterment of the world.
- To build responsible global citizens by fostering a culture of seamlessness in education, encouraging continuous learning and ethical leadership.
Why Pursue iMBA at NU
Industry-linked, industry-relevant curriculum
NU’s unique iMBA programme aims to develop young professionals in the emerging fields of business such as Business Analytics, Fintech, Digital Marketing, etc. The pedagogical tools, simulations, case studies, etc., equip students to deal with the business scenarios that they will face in the corporate setup.
To make NU’s iMBA programme industry-relevant, we have incorporated rich insights from a multitude of our industry partners into the curriculum design. Many senior professionals from a diverse set of industries and functional areas have been consulted while creating the next-gen iMBA curriculum making it compelling, relevant and fresh.
A 12 or 6 month Industry Practice in the final year makes students job ready. The final year of the iMBA course has embedded a 12 or 6 month long industry practice that makes the programme an immersive experience for students. During the Industry Practice, students work on real-life projects within our industry partner organisations.
The iMBA curriculum is reviewed and updated at least once every year. This review is based on feedback from the industry, recruiting companies and research reports on the nature of jobs that will become important in the future.
12 or 6 month Immersive Industry Practice
During the final year of NU’s next-gen integrated MBA programme, students undergo a 12 or 6 month-long immersive Industry Practice, which enables a smooth transition for students from the world of studies to the world of work and prepares them for the real world. Industry Practice is NU’s flagship course in the iMBA programme. Industry Practice opens up students’ minds in a way that they are able to search for new problems and find solutions to those problems.
While planning the Industry practice, each student’s interest and aptitude are taken into account. The university’s Centre for Industry Collaboration (CIC) actively works with students to explore and uncover their interest areas. Based on a match between the interests of a student and the requirements of the participating companies, the organisation and the project for the Industry Practice are finalised for each student.
During the Industry Practice, students are guided by a faculty mentor from the campus, an off-campus resident mentor and an industry mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
“Getting equipped with skills needed for the real world & getting work-related learning opportunities to help me successfully step out in the real world.” Top choice for NU students & alumni when we asked them which of their career needs NU fulfills (The NU Brand Survey, 2021).
31% customisable curriculum - specialisations, electives and real-life projects
Students also get the opportunity to work on two capstone projects during the Integrated iMBA programme. These projects enable them to integrate learnings and applications across courses, based on current industry problems.
Multi-disciplinary approach for holistic development
The Integrated MBA programme structure includes courses in Mathematics, Statistics and Logic to impart analytical rigour. The programme structure also includes courses in Psychology, Sociology and Economics to provide an understanding of the foundation on which management education is based. The courses from liberal arts provides breadth and perspective. The programme structure lays special emphasis on communication and report writing skills to equip the students all that is required from a business professional. It also includes courses in Business History, Polity, Philosophy and Literature to provide breadth and perspective
Unique mentorship programme
During Industry Practice, a student works on a real-time project of an organisation under direct mentoring by an industry professional. This 6-month period enables the transition from a student to a professional with work experience in a seamless manner.
During IP, students are guided by a Faculty Mentor from the campus, an off-campus Resident Mentor and an Industry Mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
Unique combination of academicians & industry practitioners as faculty
Opportunity for internship in social sector
Integrated MBA – Placements
₹7.5 Lakhs
per Annum Highest CTC
Industry Partners
Integrated MBA – Industry Practice
| Company | Project |
|---|---|
| Genpact | Cost & contact management using blockchain. Creating real-time service that allows transactions based on information, agreements and contracts for the enterprise. |
| GFK Nielsen | Capturing changing consumer and industry-driven product preferences within the auto industry (tyres). Analysing changing market dynamics in the automotive industry for the passenger car segment |
| NielsenIQ | Continuous brand track study for Tata Play (formerly Tata Sky), Sector: Media & Telecom |
| GFK Nielsen | Premium-isation and innovation within the Indian IT industry. Innovation in the IT hardware industry, changing buyer behaviour, factors leading to innovation in products |
| Tenovia Solutions | Pricing and discount analysis, understanding product’s overall performance in correspondence to the relationship with price and discount, identifying product characteristics with price & discount variables, analysing influencing factors on product performance |
| Mobisy | Aneheuser – Busch: Weekly business review, generating insights from the data which is captured by the Bizom application |
| AIM India | Bank of Baroda: Sales process of India first life insurance – Mahajeevan Plus plan |
| Pankhuri | Creating innovative and engaging social media strategies, managing all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube on a daily basis, adapting content to different channels. |
| Lifebyte Systems | DPDI – predicting deposits, withdrawals and inactivity The project is dedicated to building a useful tool for the marketing and sales department, to identify clients at risk of making large withdrawals, deposits or likely to become inactive ahead of time. Machine Learning tools and AWS infrastructure in Mars UI and Salesforce platforms were used for analysis. |
| Virtusa | HFS Industry Top 10 – capital markets services 2022, accurate and timely completion of RFI, client references. These reports help prospective clients to understand the market, industry, risks in the field, probable future outcomes, etc. Working with client Gartner. |
| Benzara | Implementation of various techniques to analyse and create reports |
| Quale Infotech | Website updating based on new Marketing material & launching of new products in the market |
| SahiBandhu | Creating a digital presence and a new website of Sahi Bandhu to run online Ad campaign for the Gold Loan Service. |
Integrated MBA - Research
- Ussam Siddiqui, Suyash Bapat, Dr Gyanesh Jain, “Merger induced volatility changes: Evidence from the Indian banking sector,” in the Annual Conference for Financial and Banking Perspectives, 2021, Oman.
- Anil Bishnoi, Anushree Sarpotdar, Dr Chandan Medatwal, “Training and development at Godrej- A critical analysis for successful employment” in NU’s Entente, 2021.
- Mounika Thatha, Abhishek Halluvally, Aishi Bhattacharya, Aditya Naik, Prof Abhishek Datta, “Adoption of electric vehicles: An analysis of intention to use and attitude of Indian consumers” at NU’s Entente, 2021.
Events, conferences, guest lectures and workshops
- A workshop on Guestimation by Ms Ashima Goel, Product Manager, Cars24 .
- A session on upcoming blockchain technologies and its future in India by Dr Eshan Ahluwalia, Vice-President, BlackRock.
- A session for students on the pitfalls and roadblocks that new traders face in their journey of stock trading by Mr Kuldeep Kewlani, a bright alumnus of NU
- A lecture on the role of youth in development of Indian Economy by Mr Hargovind Sachdev, retired General Manager, State Bank of India.
- A workshop on sales and marketing by Mr Ranbir Singh, Vice-President, Ernst and Young.
- A lecture on entrepreneurship by Prof Arya Kumar, BITS Pilani.
Integrated MBA – Student Achievement
Meet our faculty
Integrated MBA - Course Overview & Outline
An integrated programme has far-reaching benefits for students than the two programmes, done separately. The biggest advantage of pursuing an integrated programme is saving a year as compared to two separate standalone programmes.
Read more
Students get a sound foundational understanding of diverse business functions like marketing, accounting & finance, human resources, ICT, strategic management, and operations. The programme structure includes courses from diverse areas including Mathematics, Statistics, Economics, Sociology, Business Ethics, Business Law, etc., which provide both breadth and depth of knowledge and practices. The iMBA programme focuses on improving and imparting skills like critical thinking, written and oral communication, presentation skills, problem solving, decision making, entrepreneurship, and team collaboration.
The programme structure includes courses in Psychology, Sociology and Economics to provide an understanding of humanities and social sciences. Students can also opt for any two open electives from other programmes offered by the university. The programme design and pedagogy weaves together the four core principles of NU – of imparting industry-linked, technology-based, research-driven and seamless education.
| Course category | Credits |
|---|---|
| Foundation | 44 |
| Humanities and Social Sciences | 20 |
| Management Core | 60 |
| Practicum | 26 |
| Specialisation Area | 24 |
| Open Electives | 6 |
| Total credits | 180 |
Specialisations ( including open electives) Total credits: 30
- Finance, Banking & FinTech
- Business Analytics
- Digital & Social Media Marketing
- Entrepreneurship
Integrated MBA – Programme Structure
| CODE | Course | L | T | P | C |
|---|---|---|---|---|---|
| CS 101 | Introduction to Computing & Information Systems | 2 | 0 | 0 | 2 |
| MAT 131 | Basics of Mathematics & Statistics | 3 | 1 | 0 | 4 |
| ECON 111 | Business Economics-I | 3 | 0 | 0 | 3 |
| ACC 101 | Business and Management Accounting -I | 3 | 0 | 0 | 3 |
| TA 102 | Communication Skills | 2 | 0 | 2 | 3 |
| MGT 122 | Business Environment | 3 | 0 | 0 | 3 |
| BA101 | Fundamentals of Business Analysis Techniques | 2 | 0 | 0 | 2 |
| Total | 18 | 1 | 2 | 20 |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| MAT 121 | Business Statistics | 3 | 0 | 0 | 3 |
| ECON 112 | Business Economics-II | 3 | 0 | 0 | 3 |
| TA 122 | Business Report Writing | 1 | 1 | 0 | 2 |
| HRM 232 | Organizational Behaviour | 3 | 0 | 0 | 3 |
| ACC 102 | Business and Management Accounting -II | 3 | 0 | 0 | 3 |
| MKT 202 | Marketing Management I | 3 | 0 | 0 | 3 |
| FIN 212 | Indian Financial System | 3 | 0 | 0 | 3 |
| Total | 19 | 1 | 0 | 20 | |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| TA 111 | Fundamentals of Computer Programming | 2 | 0 | 4 | 4 |
| TA 231 | Data Analysis and Spreadsheet Modeling | 2 | 1 | 0 | 3 |
| MKT 212 | Marketing Management II | 3 | 0 | 0 | 3 |
| ENV 311 | Environment and Sustainability | 3 | 0 | 0 | 3 |
| MGT 341 | Research Methods | 3 | 0 | 0 | 3 |
| FIN 112 | Financial Management I | 3 | 0 | 0 | 3 |
| HRM 301 | Human Resource Management | 3 | 0 | 0 | 3 |
| Total | 19 | 1 | 4 | 22 | |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| CS 272 | Introduction to Databases | 3 | 0 | 0 | 3 |
| MGT 321 | Production & Operations Management | 3 | 0 | 0 | 3 |
| MKT 311 | Sales & Distribution Management | 3 | 0 | 0 | 3 |
| MGT 232 | Business ethics and values in management | 3 | 0 | 0 | 3 |
| MGT 252 | Business Laws & Corporate Governance | 3 | 0 | 0 | 3 |
| FIN 201 | Financial Management II | 3 | 0 | 0 | 3 |
| ET 201 | Learning technologies for future skills | 1 | 0 | 4 | 3 |
| Total | 19 | 0 | 4 | 21 | |
| # | Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | Professional Elective I | 3 | 0 | 0 | 3 | |
| 2 | Professional Elective II | 3 | 0 | 0 | 3 | |
| 3 | BA 201 | Advanced Excel | 2 | 0 | 2 | 3 |
| 4 | MGT 312 | Project Management | 3 | 0 | 0 | 3 |
| 5 | MGT 361 | Business Policy, Planning & Strategy | 3 | 0 | 0 | 3 |
| 6 | TA 321 | Design Thinking & Critical Analysis | 0 | 3 | 0 | 3 |
| 7 | MGT 251 | Entrepreneurship & Startup ecosystems in India | 3 | 1 | 0 | 4 |
| Total | 17 | 4 | 2 | 22 |
| # | Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | MGT 322 | Capstone Project I | 0 | 0 | 4 | 2 |
| 2 | Professional Elective III | 3 | 0 | 0 | 3 | |
| 3 | Professional Elective IV | 3 | 0 | 0 | 3 | |
| 4 | Professional Elective V | 3 | 0 | 0 | 3 | |
| 5 | Professional Elective VI | 3 | 0 | 0 | 3 | |
| 6 | Professional Elective VII | 3 | 0 | 0 | 3 | |
| 7 | Open Elective I | 3 | 0 | 0 | 3 | |
| Total | 18 | 0 | 4 | 20 |
| # | Course Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | MGT 441 | Capstone Project II | 0 | 0 | 4 | 2 |
| 2 | Professional Elective VIII | 3 | 0 | 0 | 3 | |
| 3 | Professional Elective IX | 3 | 0 | 0 | 3 | |
| 4 | Professional Elective X | 3 | 0 | 0 | 3 | |
| 5 | Professional Elective XI | 3 | 0 | 0 | 3 | |
| 6 | Professional Elective XII | 3 | 0 | 0 | 3 | |
| 7 | Open Elective II | 3 | 0 | 0 | 3 | |
| Total | 18 | 0 | 4 | 20 |
| # | Course Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | NU 332 | INDUSTRY PRACTICE | 0 | 0 | 0 | 20 |
| Total | 0 | 0 | 0 | 20 |
| # | Sem | Course Code | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | Sem VI | TA 302 | 0 | 0 | 2 | 1 |
| 2 | Sem VII | VAC 002 | 0 | 0 | 2 | 1 |
iMBA Specialisation
Course (3 credits each)
Finance, Banking & FinTech
- Introduction to Banking & Financial Services Industry
- Banking Products & Operations
- SAPM
- Spreadsheet Modelling & Decision Analysis
- Designing Financial Products
- Introduction to Blockchain Technology
- Financial Analytics
- Information Security and Risk Management
- Data Visualisation
Digital & Social Media Marketing
- Introduction to Digital marketing
- Integrated Marketing Communication
- Social Media Marketing
- Spreadsheet Modelling & Decision Analysis
- Services Marketing
- Consumer Behavior for Digital Marketers
- Marketing Analytics
- Information Security and Risk Management
- Data Visualisation
Business Analytics
- Programming for Analytics
- Data Science using R
- Predictive Analytics
- Spreadsheet Modelling & Decision Analysis
- Machine Learning
- Deep Learning & Neural Networks
- Information Security and Risk Management
- Data Visualisation
Marketing & Marketing Analytics
- Marketing Analytics
- Programming for Analytics
- Data Visualization
- Marketing Research
- Services Marketing
- Product & Brand Management
- Integrated Marketing Communication
Entrepreneurship
- Entrepreneurial Finance
- Small Enterprises & Family Business
- Integrated Marketing Communication
- Communicating ideas for entrepreneurs
- Spreadsheet Modelling & Decision Analysis
- Legal Aspects of Entrepreneurship
- Corporate Taxation
- Managing Human Resources for Entrepreneurs
- Information Security and Risk Management
Programme outcomes
Programme specific outcomes
- PSO 1: Demonstrate a deep understanding of core business principles and practices, enabling them to develop and implement effective business strategies across various functional areas.
- PSO 2: Be proficient in analyzing complex business problems using quantitative and qualitative data, applying critical thinking to propose feasible solutions.
- PSO 3: Exhibit strong leadership skills, including the ability to lead and manage diverse teams, and foster a collaborative and inclusive work environment.
- PSO 4: Be adept at leveraging current and emerging technologies to drive business innovation and efficiency, including proficiency in data analytics, digital marketing, and fintech.
- PSO 5: Demonstrate entrepreneurial thinking, including the ability to identify and evaluate business opportunities, create business plans, and launch and manage new ventures.
- PSO 6: Possess advanced communication skills, both written and verbal, enabling them to convey ideas clearly and persuasively to various stakeholders.
- PSO 7: Be able to apply ethical principles and consider social responsibility in decision-making processes, ensuring sustainable business practices and positive societal impact.
FAQs
1. What is Integrated MBA?
NU’s Integrated MBA Programme (iMBA) is a 5-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts being prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor’s level studies.
2. What is an BBA MBA integrated programme?
The BBA MBA integrated programmes are ideal for students aspiring to acquire a global education. Universities in the US and many other parts of the world require a 4-year programme after Class XII as the minimum eligibility for admission. NU’s iMBA programme is 5-year BBA MBA integrated programme. It is designed as per UGC regulations. It avoids some of the duplication that students usually face when they pursue an MBA degree after an undergraduate degree.
3. Is Integrated MBA good?
During these rapidly changing times, a business degree like the integrated MBA remains one of the most predictable paths to successful career and financial stability for students. Over the past decades, organisations have grown enormously in complexity and scope, and they need competent, ethical, skilled, well-educated, and creative managers and leaders who are global in their outlook and local in execution.
4. BBA or BCom, which is better for MBA?
5. BBA or iMBA, which is better?
6. How to do MBA after Class XII?
There are two paths to do MBA after Class XII. The first path is to do a 3-year bachelor’s degree in any stream like arts, science, or commerce and thereafter enroll into a 2-year MBA programme. This takes a minimum of 5 years.
The second path is to directly join a BBA MBA integrated (iMBA) programme.
7. What to do after MBA?
- Take up a job in a company or in the social sector
- Pursue higher studies, including PhD programme.
- Become an entrepreneur
8. Who can do MBA?
A person who has completed a 3-year bachelor’s programme can enrol into a 2-year MBA programme. For admission into the BBA MBA Integrated (iMBA), the minimum eligibility is Class XII.