The MBA (Business Analytics) programme offered by NIIT University is a path-breaking initiative of industry-academia partnership that has been specially created to meet industry requirements in the highly specialised domain of business analytics. At the same time, the course adheres to the basic tenets of academic normative framework. The programme is the outcome of a collaboration with WNS (Holdings) Ltd., a leading provider of global Business Process Management (BPM) services, with the aim of developing the best management programme in Business Analytics. This partnership is limited not only to development of programme structure and curriculum but goes much deeper and embraces other aspects such as selection of candidates, programme delivery (several sessions being conducted by senior managers from the company), internship and final placement.
It is a comprehensive management programme that not only covers the fundamental management courses, but also provides a deep dive into different fields of analytics and data science as well as their applications. In fact, some of the courses included in the programme are not taught anywhere else in the country and have been specially developed keeping in mind the changing requirements of the industry. Another aspect of the programme is that several of the faculty members teaching in the programme bring with them long years of experience in relevant industry domains.
Business Analytics, a collective term referring to the processes, techniques, tools and technologies that derive insights, information and knowledge from the humungous amount of data available now, is increasingly being used in industries like banking & financial services, retail, e-commerce, healthcare, manufacturing, energy, oil & gas, telecom, entertainment, sports and social media. The MBA (Business Analytics) programme is designed to fill the large talent gap that exists at the middle management level with industry-ready professionals who will be at the forefront of using business analytics for business applications.
Graduates of this programme:
Will develop their knowledge and skills in various analytical tools and technologies for generating business intelligence pertaining to different functional areas of organisations belonging to a variety of industry domains.
Leverage Big Data Analytics to help create more efficient business processes and accurate performance reporting, in turn enabling businesses to become more globally competitive.
Use data and models to support decision making, business transformation and growth.
Learn how to model business relationships such as the impact of advertising on sales, time series data such as stock returns, and management interventions such as tweaking task characteristics to impact time to completion.
The programme is designed to take students through a wide panorama of business related studies such as essential details of different industries that will be relevant to them after completion of MBA, drivers of different industries, market opportunities, specific infrastructure and technology characteristics, and organisational structures and factors. As part of the programme, students will work on case studies, complex business problems such as predicting and understanding customer buying trends, analysing and modeling financial performance, optimising organisational design, collecting and processing competitive intelligence, improving retail sales, helping brand managers gather critical feedback on the success of a marketing campaign and so on.
This programme offers brilliant career pathways to those who have a penchant for mathematics, statistics, modeling and information technology & systems and want to create business value using big data and analytical tools and technologies.