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BBA - PROGRAMME

Management Area at NIIT University

NU Management Area has become a preferred destination for ambitious students in the country – all within a short period of 7 years. It is a matter of pride for us that 880 students have already graduated during this short span of time with average salaries that are amongst the highest in the country.

At present, Management Area offers programmes at Undergraduate, PG Diploma, Masters and Doctoral (PhD) levels, aimed at creating exceptional management professionals and scholars in emerging sectors of the knowledge economy, who are equipped with leadership skills, imagination and the capability of creating transformational positive change.

These programmes are designed around NU’s Core Principles of providing Industry-linked, Technology-based, Research-driven and Seamless education. These programmes have been well-accepted both by the academia as well as by the industry, and have created a reputation for academic robustness. Currently over 290 students, who come from all parts of the country, are pursuing management education in the campus in 7 cohorts.

BBA Programme

BBA programme at NIIT University is designed to provide broad and fundamental education in various aspects of organizations and their interconnections, while also providing specialization in a specific domain. BBA programme will also offer practical management training to prepare students for successful career options in a variety of organizations.

Specialisation Offered:

  • Marketing & Marketing Analytics
  • Entrepreneurship
  • Finance, Banking & Fintech
  • Business Analytics
  • Communication & Media studies
  • Digital & Social Media Marketing

Salient features of the programme:

  • Industry Linked Curriculum
  • Customizable curriculum through specializations, electives and real-life projects
  • Multi-disciplinary programme aimed at holistic development of the individual
  • Six-month immersive Industry Practice – organized by the university
  • Credits for focus on life skill and Co-curricular activities
  • Strong faculty pool of Industry Practitioners and academician
  • Unique Mentorship Programme
  • International immersion (optional)
  • Opportunity for internship in social sector

Industry Practice

Industry Practice is a flagship course of 20 credits in the BBA Programme of NIIT University. Every BBA student of NIIT University has an opportunity to transfer learning from classroom to the workplace in industry in the final six-month semester. During Industry Practice, a student works on the real-time project of an organization under direct mentoring by industry professional. This 6-month period makes the transition from student in a University to an employed professional in industry seamless or smooth for a student

Unique Mentorship Programme

Each BBA student will be mentored by an eminent corporate leader. As they share their rich experience and insights with students through scheduled personalized interactions using technology, students discover the nuances of real-life corporate excellence and accelerate their own integration into industry. The Mentorship Programme is just one of the many ways in which NIIT University transforms an academically-rich management programmes into the management programmes of the Future.