In a career spanning 41 years, Prof. Rao has held various faculty positions at BITS Pilani.
As an Administrator he has held positions including Acting Vice Chancellor & Director BITS Pilani, Hyderabad Campus; Deputy Director, Off-campus programme & Dean, Practice School Division amongst others.
Prof Rao's notable contributions include strategizing and conception of BITS Pilani, Hyderabad campus. He is credited with building green field campus in 200 acres without any time over-run replicating all features of BITS Pilani with the help of faculty, staff, alumni & students.
As Dy. Director, Off-campus programme, he spearheaded business development to increase the number of collaborative programme as well as collaborating organisations. He is also credited with starting a Centre for Entrepreneurial Leadership & Technology Business Incubators both at Pilani & Hyderabad Campuses.
As Dean, Practice School Division he significantly contributed to establishing PS-II programme at Infinion Technologies, Singapore, Munich, Germany; Children Hospital, Philadelphia; Nuware Technologies, New Jersey; Intellisystems, New Jersey; Seranova Software in Phoenix; INSEAD Business School, Fontainebleau, France; Cypress Semiconductors, San Jose, amongst others.