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Designation : | Assistant Professor |
Area : | Marketing |
Qualification : | Ph. D. (Pursuing) [IFHE University, Hyderabad] MBA [IBS, Hyderabad] UGC-NET Qualified |
Teaching Field: | Marketing Management, Digital Marketing, Sales Management & Advertising. |
Research Focus: | Digital Marketing, E-Marketing |
Consulting Area: | E-Marketing, Online promotions |
Other Interests: | Photography, Travelling, Listening to world music & Trekking. |
Abhisek Dutta is an Assistant Professor in Marketing in the Department of Management at NU. He is pursuing Ph. D. in Digital Marketing from ICFAI Foundation for Higher Education University, Hyderabad (IBS, Hyderabad). He did his MBA from IBS, Hyderabad in 2009 & worked with IDBI Capital Market Services briefly before switching to the educational services. Before joining NU, he was an Assistant Professor at Lovely Professional University, Jalandhar in the School of Business for 5 years. He has worked in consultancy projects for Videocon Teleservices and Coca-Cola. He has been innovative in introducing experiential learning activities in marketing & sales in his previous organisation. He is an avid photography enthusiast and loves to travel and trek.