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MBA Academic Structure

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MBA

S. No.

Term

L

T

P

C

Term 1

1

Financial Reporting and Analysis

3

0

0

3

2

Microeconomics

3

0

0

3

3

Communication Proficiency & Professional Skills I

3

0

0

3

4

Quantitative Techniques I

3

0

0

3

5

Marketing Management

3

0

0

3

6

Organizational Dynamics

3

0

0

3

7

Information System for Managers

3

0

0

3

8

Contemporary Business Issues (Audit)

1

0

0

0

Total

21

Term 2

9

Corporate Finance

3

0

0

3

10

Macroeconomics

3

0

0

3

11

Communication Proficiency & Professional Skills II

3

0

0

3

12

Quantitative Techniques II

3

0

0

3

13

Managing Customers & Consumers

3

0

0

3

14

Managing People & Performance in Organizations

3

0

0

3

15

Production and Operations Management

3

0

0

3

16

Contemporary Business Issues (Audit)

1

0

0

0

17

Student Seminar (Audit)

1

0

0

0

Total

21

Term 3

18

Business, Government & Society

1.5

0

0

1.5

19

Innovation and Entrepreneurship

1.5

0

0

1.5

20

Legal Aspects of Business

3

0

0

3

21

Operations Research

3

0

0

3

22

Indian Financial System

3

0

0

3

23

Business Policy, Planning & Strategy

3

0

0

3

24

India in Global Economy

3

0

0

3

25

Business Research

3

0

0

3

26

Contemporary Business Issues (Audit)

1

0

0

0

27

Student Seminar (Audit)

2

0

0

0

Total

21

Term 4 (Students are located off campus)

28

International Immersion/India Immersion (Optional)*

0

0

0

3

29

Internship (11 weeks)

6

Total

9

Term 5 (Students are located off campus)

30

Internship (11 weeks)

0

0

0

6

Total

6

Term 6

31

Course I

3

0

0

3

32

Course II

3

0

0

3

33

Course III

0

0

0

3

34

Course IV

3

0

0

3

35

Course V

3

0

0

3

36

Course VI

3

0

0

3

Total

18

Term 7

37

Course VII

3

0

0

3

38

Course VIII

3

0

0

3

39

Course IX

3

0

0

3

40

Course X

3

0

0

3

41

Course XI

3

0

0

3

42

Course XII

3

0

0

3

Total

18

Term 8

45

Course XIII

3

0

0

3

46

Course XIV

3

0

0

3

Total

6

Total

120

Specialisations

The Concentration Areas are described below along with illustrative lists of the minimum number of courses prescribed. The courses mentioned are typical examples, and actual courses may vary; students may also use electives to take additional courses beyond the minimum prescribed. Courses in any Concentration Area should not be seen in isolation, since they are only a part of the total coursework that a student undergoes, which is itself a part of the overall academic and extra-academic experience.

Digital Marketing

The worldwide web and social media have revolutionized the Marketing function. Students will understand how Marketing is undergoing comprehensive changes in the digital and social media environment, with related changes on business processes and strategies. Topics will cover concepts of digital marketing, digital consumer behaviour, search engine optimisation and marketing, digital marketing channels, social media marketing, mobile marketing, digital marketing strategy & analytics. The courses will application-oriented, creating the perspectives necessary for exploiting business opportunities in the digital economy.

Illustrative Courses:

  • Marketing Management in the Digital Environment
  • Consumer Behaviour in the Digital Environment
  • Digital Marketing Strategy
  • Marketing Channels in the Digital environment
  • Technology Management in Digital and Social Media

Business Analytics

Business Analytics has altered decision-making and impacted every function of the Management discipline. Students will understand the concepts and techniques for the analysis and interpretation of Big Data, and the applicability of these concepts to business situations. They will develop the capability to use quantitative and statistical analysis and modeling techniques, use this for developing strategies around complex data-driven insights. The business impact of Analytics by enhancing customer acquisition, retention, and satisfaction, and overall optimization and ROI will be analysed.

Illustrative Courses:

  • Advanced Business Analytics I
  • Advanced Business Analytics II
  • Operations and Supply Chain Analytics
  • Marketing Analytics
  • HR Analytics

Banking

This Concentrates Area acknowledges that Management of Banks is a specialised function, specially relevant in the context of the continued growth of the Banking industry. Students will be familiarized with banking products and services, the economics of banking, and banking operations. Courses will lead to an understanding of Marketing, HR, Strategy and IT in the context of Bank management, and specialised banking functions such as asset/liability management, credit management, securities, risk management, and internal controls. Students will analyse the effects of economic conditions and competition on Bank performance.

Illustrative Courses:

  • Commercial Banking
  • Retail Banking
  • Credit Management in Banks
  • International Finance and Banking
  • Credit Risk Management

Banking Technology

  1. Business Analysis for IT Professionals
  2. IT Infrastructure Management
  3. Data Mining for Business Intelligence >
  4. Information Security
  5. IT Project Management

Marketing

Illustrative Courses:

  • Supply Chain Management
  • CRM
  • Product and Brand Management
  • Integrated Marketing Communication
  • Digital and Social Media Marketing

HRM

Illustrative Courses:

  • Competency Based Staffing
  • Employee Relations
  • Strategic HRM
  • Performance and Compensation Management
  • OD and Management of Change

Finance

Illustrative Courses:

  • Financial Derivatives
  • Financial Modelling
  • Financial Instruments & Markets
  • Financial Instruments & Markets
  • Project & Infrastructure Finance

List of illustrative courses in General Management

Illustrative Courses:

  • Environment & Sustainability
  • Global Business Environment
  • Social Action Project
  • Indian Economic History
  • Government and public policy