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Dual Degree Integrated MBA at NIIT University
Where Ambition Meets Opportunity
Integrated MBA (iMBA) – A five-year dual degree BBA-MBA programme
An integrated pathway from undergraduate learning to postgraduate mastery,
the Integrated MBA (iMBA) is designed as a seamless 5-year journey that combines strong business fundamentals with advanced management expertise, enriched by 1.5 years of unique industry exposure. It aligns with the NEP 2020 vision of flexible, multidisciplinary, and industry-linked education, giving you control over the pace of your success. Graduate with a BBA in 3 years or continue seamlessly to earn your MBA in 5 years—all within one cohesive programme.
Some programmes teach you business. Ours prepares you to shape it.
At NIIT University, the iMBA is more than a degree—it’s your passport to leadership. Built in collaboration with industry pioneers, it equips you with the mindset to lead, the agility to adapt, and the network to succeed.
Here, your classroom extends into boardrooms, startups, and innovation labs. You’ll work on real-world projects, industry internships, and co-created courses that prepare you for the challenges of tomorrow.
And when you graduate, you join a powerful alumni community leading top banks, global consultancies, tech disruptors, and digital-first brands. With NU, you don’t just step into the future—you create it.
NU’s Integrated MBA is a 5-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts getting prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor-level studies.
The programme permits students to exit after 3 years with a BBA degree.
NU’s Integrated MBA Vision
To develop innovative leaders for knowledge society who are ethical and responsible global citizens.
NU’s Integrated MBA Mission
- To deliver distinctive education through innovative use of technology and preparing students to excel in a dynamic global environment.
- To develop superior talent through strong partnerships with industry and society, ensuring our graduates are ready to lead and innovate.
- To promote research, discovery, and entrepreneurship that address societal challenges and contribute to the betterment of the world.
- To build responsible global citizens by fostering a culture of seamlessness in education, encouraging continuous learning and ethical leadership.
Why pursue iMBA at NU?
Like all our other flagship programmes, the Integrated MBA porgramme is designed around NU’s core principles of providing industry-linked, technology-based, research-driven and seamless education.
- Two Degrees, One Journey – Save time and effort by earning your BBA + MBA without reapplying or repeating courses.
- Industry-Integrated Learning – Experience live projects, internships, and mentorship from industry leaders from day one.
- Experiential & Multidisciplinary Curriculum – Go beyond textbooks with case studies, simulations, cross-domain electives, and design thinking.
- Future-Ready Skills – Build leadership, strategic thinking, and problem-solving abilities to thrive in a fast-changing business world.
- Flexible Pathways – Choose your exit: complete with a BBA or progress seamlessly to your MBA.
NU’s integrated MBA programme stands differentiated based on the following salient features:
- Two Degrees, One Journey – Save time and effort by earning your BBA + MBA without reapplying or repeating courses.
- Industry-Integrated Learning – Experience live projects, internships, and mentorship from industry leaders from day one.
- Experiential & Multidisciplinary Curriculum – Go beyond textbooks with case studies, simulations, cross-domain electives, and design thinking.
- Future-Ready Skills – Build leadership, strategic thinking, and problem-solving abilities to thrive in a fast-changing business world.
- Flexible Pathways – Choose your exit: complete with a BBA or progress seamlessly to your MBA.
Industry-linked, industry-relevant curriculum
NU’s unique iMBA programme aims to develop young professionals in the emerging fields of business such as Business Analytics, Fintech, Digital Marketing, etc. The pedagogical tools, simulations, case studies, etc., equip students to deal with the business scenarios that they will face in the corporate setup.
To make NU’s iMBA programme industry-relevant, we have incorporated rich insights from a multitude of our industry partners into the curriculum design. Many senior professionals from a diverse set of industries and functional areas have been consulted while creating the next-gen iMBA curriculum making it compelling, relevant and fresh.
12 or 6 month in the final year makes students job ready. The final year of the iMBA course has embedded a 12 or 6 month long industry practice that makes the programme an immersive experience for students. During the Industry Practice, students work on real-life projects within our industry partner organisations.
The iMBA curriculum is reviewed and updated at least once every year. This review is based on feedback from the industry, recruiting companies and research reports on the nature of jobs that will become important in the future.
12 or 6 month Immersive Industry Practice
During the final year of NU’s next-gen integrated MBA programme, students undergo a 12 or 6 month-long immersive Industry Practice, which enables a smooth transition for students from the world of studies to the world of work and prepares them for the real world. Industry Practice is NU’s flagship course in the iMBA programme. Industry Practice opens up students’ minds in a way that they are able to search for new problems and find solutions to those problems.
While planning the Industry practice, each student’s interest and aptitude are taken into account. The university’s Centre for Industry Collaboration (CIC) actively works with students to explore and uncover their interest areas. Based on a match between the interests of a student and the requirements of the participating companies, the organisation and the project for the Industry Practice are finalised for each student.
During the Industry Practice, students are guided by a faculty mentor from the campus, an off-campus resident mentor and an industry mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
“Getting equipped with skills needed for the real world & getting work-related learning opportunities to help me successfully step out in the real world.” Top choice for NU students & alumni when we asked them which of their career needs NU fulfills (The NU Brand Survey, 2021).
31% customisable curriculum - specialisations, electives and real-life projects
Yes, you read that right!
Students at NU (Nutons) get the unique opportunity to customise 31% of their curriculum. Student centricity is an important belief and value at NU and we encourage our students to explore their uniqueness and strengths. Based on this belief, we give our students the freedom to opt for specialisations in subjects on emerging requirements, e.g. fintech, analytics, digital marketing. In addition, students can take open electives offered by other areas of the university, based on their areas of interests and passion.
Students also get the opportunity to work on two capstone projects during the Integrated iMBA programme. These projects enable them to integrate learnings and applications across courses, based on current industry problems.
Students also get the opportunity to work on two capstone projects during the Integrated iMBA programme. These projects enable them to integrate learnings and applications across courses, based on current industry problems.
Multi-disciplinary approach for holistic development
NU’s focus is on helping students become problem-solvers rather than rote-learners. Accordingly, NU’s programmes are designed to inculcate problem-solving and critical thinking skills among students. ~13% of the credits in the course are from the courses related to Humanities and Social Sciences. These include courses in professional life skills, problem solving skills, critical thinking, and design thinking. The course also prepares the students adequately from a technology perspective. In addition, students to participate in activity-oriented courses.
The Integrated MBA programme structure includes courses in Mathematics, Statistics and Logic to impart analytical rigour. The programme structure also includes courses in Psychology, Sociology and Economics to provide an understanding of the foundation on which management education is based. The courses from liberal arts provides breadth and perspective. The programme structure lays special emphasis on communication and report writing skills to equip the students all that is required from a business professional. It also includes courses in Business History, Polity, Philosophy and Literature to provide breadth and perspective
The Integrated MBA programme structure includes courses in Mathematics, Statistics and Logic to impart analytical rigour. The programme structure also includes courses in Psychology, Sociology and Economics to provide an understanding of the foundation on which management education is based. The courses from liberal arts provides breadth and perspective. The programme structure lays special emphasis on communication and report writing skills to equip the students all that is required from a business professional. It also includes courses in Business History, Polity, Philosophy and Literature to provide breadth and perspective
Unique mentorship programme
Each Integrated MBA student is mentored by an eminent corporate leader. As the leaders share their rich experience and insights with students through scheduled personalised interactions using technology, students discover the nuances of real-life corporate excellence. It helps them accelerate their own integration into industry. The Mentorship Programme is just one of the many ways in which NU transforms an academically rich management programmes into the management programmes of the future.
During Industry Practice, a student works on a real-time project of an organisation under direct mentoring by an industry professional. This 6-month period enables the transition from a student to a professional with work experience in a seamless manner.
During IP, students are guided by a Faculty Mentor from the campus, an off-campus Resident Mentor and an Industry Mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
During Industry Practice, a student works on a real-time project of an organisation under direct mentoring by an industry professional. This 6-month period enables the transition from a student to a professional with work experience in a seamless manner.
During IP, students are guided by a Faculty Mentor from the campus, an off-campus Resident Mentor and an Industry Mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
Unique combination of academicians & industry practitioners as faculty
A unique blend of accomplished academicians and experienced, competent industry practitioners make up the faculty pool at NU assuring NUtons the best knowledge of both worlds. For the iMBA programme, NU’s in-house faculty members are ably supported by senior managers from the industry. In addition, business managers from the industry are invited regularly to take guest lectures and provide real-world knowledge and insights to our students.
Opportunity for internship in social sector
Students who aspire to pursue an internship in the social sector, can easily do so, through the university’s Centre for Industry Collaboration (CIC).
Integrated MBA – Placements
NU’s iMBA students have found placements at leading organisations in areas as diverse as business analytics, digital and social media marketing, fintech, and marketing & marketing analytics.
₹7.5 Lakhs
per Annum Highest CTC
Industry Partners
Here are some of our distinguished industry partners for the integrated MBA programme.
Integrated MBA – Industry Practice
Industry Practice (IP) https://uat.niituniversity.in/placements/placement-process/industry-practice provides an opportunity to students to apply knowledge and skills gained as part of their academic learning on campus to solve real problems in the industry. This not only makes them placements-ready but most often leads to students receiving pre-placement offers (PPOs) by the industry. Three curricular IP architectures are offered to students so that they have the flexibility to design their learning journey in accordance with their aspirations. These being:
- Curricular architecture 1: 6-Month Industry Practice in the final semester.
- Curricular architecture 2: 1-Year Industry Practice spreading across two semesters in the final year.
- Curricular architecture 3: 1-Year Research Practice spreading across two semesters in the final year.
The Dual Degree BBA MBA (Integrated MBA – iMBA) programme offers 1.5 years of Industry Practice, a 6-month IP during the BBA Phase and a 1-Year Industry Practice/Research Practice during the MBA Phase.
| Company | Project |
|---|---|
| Genpact | Cost & contact management using blockchain. Creating real-time service that allows transactions based on information, agreements and contracts for the enterprise. |
| GFK Nielsen | Capturing changing consumer and industry-driven product preferences within the auto industry (tyres). Analysing changing market dynamics in the automotive industry for the passenger car segment |
| NielsenIQ | Continuous brand track study for Tata Play (formerly Tata Sky), Sector: Media & Telecom |
| GFK Nielsen | Premium-isation and innovation within the Indian IT industry. Innovation in the IT hardware industry, changing buyer behaviour, factors leading to innovation in products |
| Tenovia Solutions | Pricing and discount analysis, understanding product’s overall performance in correspondence to the relationship with price and discount, identifying product characteristics with price & discount variables, analysing influencing factors on product performance |
| Mobisy | Aneheuser – Busch: Weekly business review, generating insights from the data which is captured by the Bizom application |
| AIM India | Bank of Baroda: Sales process of India first life insurance – Mahajeevan Plus plan |
| Pankhuri | Creating innovative and engaging social media strategies, managing all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube on a daily basis, adapting content to different channels. |
| Lifebyte Systems | DPDI – predicting deposits, withdrawals and inactivity The project is dedicated to building a useful tool for the marketing and sales department, to identify clients at risk of making large withdrawals, deposits or likely to become inactive ahead of time. Machine Learning tools and AWS infrastructure in Mars UI and Salesforce platforms were used for analysis. |
| Virtusa | HFS Industry Top 10 – capital markets services 2022, accurate and timely completion of RFI, client references. These reports help prospective clients to understand the market, industry, risks in the field, probable future outcomes, etc. Working with client Gartner. |
| Benzara | Implementation of various techniques to analyse and create reports |
| Quale Infotech | Website updating based on new Marketing material & launching of new products in the market |
| SahiBandhu | Creating a digital presence and a new website of Sahi Bandhu to run online Ad campaign for the Gold Loan Service. |
Integrated MBA - Research
The great Neil Armstrong once said that “Research is creating new knowledge.” NU’s core principle of providing research-driven education, precisely aims to create new knowledge. Our purpose is to provoke our students to see what has been seen and more importantly, to discover what nobody else has discovered.
Although the Integrated MBA at NU is a fairly new programme, NUtons are already establishing new milestones in the field of management research. The following are some of the research papers published by our bright NUtons under faculty guidance.
- Ussam Siddiqui, Suyash Bapat, Dr Gyanesh Jain, “Merger induced volatility changes: Evidence from the Indian banking sector,” in the Annual Conference for Financial and Banking Perspectives, 2021, Oman.
- Anil Bishnoi, Anushree Sarpotdar, Dr Chandan Medatwal, “Training and development at Godrej- A critical analysis for successful employment” in NU’s Entente, 2021.
- Mounika Thatha, Abhishek Halluvally, Aishi Bhattacharya, Aditya Naik, Prof Abhishek Datta, “Adoption of electric vehicles: An analysis of intention to use and attitude of Indian consumers” at NU’s Entente, 2021.
Events, conferences, guest lectures and workshops
The NU campus is always abuzz with events, conferences, guest lectures and workshops to keep our students abreast of the latest trends and developments in the industry and around the world. Here’s a look at some of the most recent ones.
- A workshop on Guestimation by Ms Ashima Goel, Product Manager, Cars24 .
- A session on upcoming blockchain technologies and its future in India by Dr Eshan Ahluwalia, Vice-President, BlackRock.
- A session for students on the pitfalls and roadblocks that new traders face in their journey of stock trading by Mr Kuldeep Kewlani, a bright alumnus of NU
- A lecture on the role of youth in development of Indian Economy by Mr Hargovind Sachdev, retired General Manager, State Bank of India.
- A workshop on sales and marketing by Mr Ranbir Singh, Vice-President, Ernst and Young.
- A lecture on entrepreneurship by Prof Arya Kumar, BITS Pilani.
Integrated MBA – Student Achievement
They explore. They discover. They are smart. They are passionate. They are multi-faceted.
And they make NU proud.
Meet our young achievers from the iMBA programme.
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Meet our faculty
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Integrated MBA - Course Overview & Outline
An Integrated MBA is a study programme comprising a curriculum that is jointly designed by two or more programmes of study and is regulated by a specific set of guidelines. An integrated programme is primarily aimed to blend, harmonise, synthesise, arrange, incorporate, unify, coordinate, and orchestrate two standalone programmes. By unifying the two programmes, the overlaps existing in the two separate undergraduate and postgraduate programmes are removed.
An integrated programme has far-reaching benefits for students than the two programmes, done separately. The biggest advantage of pursuing an integrated programme is saving a year as compared to two separate standalone programmes.
Read more
An integrated programme has far-reaching benefits for students than the two programmes, done separately. The biggest advantage of pursuing an integrated programme is saving a year as compared to two separate standalone programmes.
Read more
The other advantage of an MBA integrated course that a student gets an opportunity to enrol in a postgraduate programme immediately after Class XII. The integrated programme helps in increased understanding, retention, and application of general concepts. It also facilitates better overall comprehension of interdependent subjects, and the development of multiple perspectives, points of view and values.
Students get a sound foundational understanding of diverse business functions like marketing, accounting & finance, human resources, ICT, strategic management, and operations. The programme structure includes courses from diverse areas including Mathematics, Statistics, Economics, Sociology, Business Ethics, Business Law, etc., which provide both breadth and depth of knowledge and practices. The iMBA programme focuses on improving and imparting skills like critical thinking, written and oral communication, presentation skills, problem solving, decision making, entrepreneurship, and team collaboration.
The programme structure includes courses in Psychology, Sociology and Economics to provide an understanding of humanities and social sciences. Students can also opt for any two open electives from other programmes offered by the university. The programme design and pedagogy weaves together the four core principles of NU – of imparting industry-linked, technology-based, research-driven and seamless education.
Students get a sound foundational understanding of diverse business functions like marketing, accounting & finance, human resources, ICT, strategic management, and operations. The programme structure includes courses from diverse areas including Mathematics, Statistics, Economics, Sociology, Business Ethics, Business Law, etc., which provide both breadth and depth of knowledge and practices. The iMBA programme focuses on improving and imparting skills like critical thinking, written and oral communication, presentation skills, problem solving, decision making, entrepreneurship, and team collaboration.
The programme structure includes courses in Psychology, Sociology and Economics to provide an understanding of humanities and social sciences. Students can also opt for any two open electives from other programmes offered by the university. The programme design and pedagogy weaves together the four core principles of NU – of imparting industry-linked, technology-based, research-driven and seamless education.
Programme Structure
What makes Dual Degree BBA MBA (Integrated MBA – iMBA) unique?
- Save Time & Cost: Earn both BBA + MBA in just 5 years instead of 6.
- Dual Exit Advantage: Graduate with a BBA at 3 years or continue seamlessly to an MBA at 5 years.
- Industry-Integrated: Gain 1.5 years of corporate exposure through internships and live projects.
- Multiple Career Pathways: Be job-ready after BBA or MBA—choose what fits your ambition.
- Future-Focused Specializations: Build expertise in high-demand domains powering tomorrow’s economy.
The learning journey
- Semesters I–V: Build strong foundations in business, economics, analytics, and management
- Semester VI: Real-world, 6-Month Industry Practice with leading corporates
- Semesters VII–VIII: Postgraduate coursework + Choice of Specialization.
- Semesters IX–X: 1-Year Industry Practice/Research Practice (Work on live corporate projects or research projects).
Programme Architecture – Dual Degree BBA MBA (iMBA)
- L: Lecture, T: Tutorial, P: Practical, EL: Experiential Learning, C: Credit
- AEC: Ability Enhancement Course, CC: Core Course, VAC: Value Added Course, SEC: Skill Enhancement Course, DSE: Discipline Specific Elective, MDC: Multidisciplinary Course, OE: Open Elective
BBA Phase
| BBA | Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|---|
| Semester I | TA102 | Communication Skill | AEC | 2 | 0 | 2 | 3 | |
| ECON111 | Business Economics I | CC | 3 | 0 | 0 | 3 | ||
| FIN111 | Financial Accounting | CC | 4 | 0 | 0 | 4 | ||
| BA101 | Fundamentals of Business Analysis Techniques | CC | 2 | 0 | 4 | 4 | ||
| MGT131 | Principles of Management | CC | 3 | 0 | 0 | 3 | ||
| MAT121 | Business Statistics | CC | 3 | 0 | 0 | 3 | ||
| ENV311 | Environment & Sustainability | VAC | 3 | 0 | 0 | 3 | ||
| Total | 23 | |||||||
| Semester II | CLP102 | Business Communication | AEC | 2 | 0 | 4 | 4 | |
| ECON112 | Business Economics II | CC | 4 | 0 | 0 | 4 | ||
| MKT202 | Marketing Management | CC | 3 | 0 | 0 | 3 | ||
| FIN212 | Indian Financial System | CC | 3 | 0 | 0 | 3 | ||
| TA111 | Fundamentals of Computer Programming | CC | 2 | 0 | 4 | 4 | ||
| MGT132 | AI Tools for Office Productivity | VAC | 2 | 0 | 2 | 3 | ||
| Total | 21 | |||||||
| Semester III | FIN211 | Financial Management | CC | 3 | 0 | 0 | 3 | |
| MGT122 | Business Environment | CC | 3 | 0 | 0 | 3 | ||
| MGT261 | Management Information System | SEC | 3 | 0 | 0 | 3 | ||
| ACC201 | Cost Accounting | CC | 3 | 0 | 0 | 3 | ||
| MKT512 | Consumer Behaviour | CC | 3 | 0 | 0 | 3 | ||
| HRM301 | Human Resource Management | CC | 3 | 0 | 0 | 3 | ||
| BA211 | Data Visualization & Storytelling | CC | 2 | 0 | 2 | 3 | ||
| Total | 21 | |||||||
| Semester IV | Professional Elective I | DSE | 4 | 0 | 0 | 4 | ||
| Professional Elective II | DSE | 4 | 0 | 0 | 4 | |||
| HRM232 | Organisational Behaviour | CC | 3 | 0 | 0 | 3 | ||
| MGT262 | Business Process & Operations Management | CC | 3 | 0 | 0 | 3 | ||
| MGT341 | Research Methods | CC | 3 | 0 | 0 | 3 | ||
| HSS202 | Human Values & Professional Ethics | CC | 3 | 0 | 0 | 3 | ||
| Total | 20 | |||||||
| Semester V | Professional Elective III | DSE | 4 | 0 | 0 | 4 | ||
| Professional Elective IV | DSE | 4 | 0 | 0 | 4 | |||
| TA231 | Data Analysis & Spreadsheet Modelling | CC | 3 | 0 | 0 | 3 | ||
| MGT3111 | Business Simulation | CC | 3 | 0 | 0 | 3 | ||
| Open Elective | OE | 3 | 0 | 0 | 3 | |||
| MGT381 | Capstone Project | SEC | 3 | 0 | 0 | 3 | ||
| MGT3121 | Indian Knowledge System | MDC | 3 | 0 | 0 | 3 | ||
| Total | 23 | |||||||
| Semester VI | NU342 | Industry Practice | SEC | 36 | 12 | |||
| Grand Total | 120 |
Comparison Table: BBA
| Category | Proposed Curriculum (DDIMBA) | AICTE Recommendations |
|---|---|---|
| CC | 67 | 66 |
| SEC | 18 | 18 |
| DSE | 16 | 16 |
| AEC | 7 | 6 |
| OE/MDC | 6 | 6 |
| VAC | 6 | 8 |
| Total Credits | 120 | 120 |
MBA Phase:
| MBA | Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|---|
| Semester VII | BA421 | Data Analysis using Python | CC1 | 3 | 0 | 0 | 3 | |
| ACC401 | Management Accounting | CC2 | 4 | 0 | 0 | 4 | ||
| MAT401 | Quantitative Techniques for Managers | CC3 | 3 | 0 | 0 | 3 | ||
| CLP401 | Managerial Communication | CC4 | 3 | 0 | 0 | 3 | ||
| BA441 | Data-Driven Decision-Making | CC5 | 3 | 0 | 0 | 3 | ||
| Professional Elective I | PE1 | 4 | 0 | 0 | 4 | |||
| Professional Elective II | PE2 | 4 | 0 | 0 | 4 | |||
| Professional Elective III | PE3 | 4 | 0 | 0 | 4 | |||
| Total | 28 | |||||||
| Semester VIII | MGT442 | Competitive Strategy & Industry Analysis | CC1 | 2 | 0 | 0 | 2 | |
| MGT252 | Business Laws & Corporate Governance | CC2 | 3 | 0 | 0 | 3 | ||
| MGT432 | Growth Valuation & Sustainability | CC3 | 3 | 0 | 0 | 3 | ||
| BA201 | Advanced Excel | CC4 | 3 | 0 | 0 | 3 | ||
| Professional Elective IV | PE4 | 4 | 0 | 0 | 4 | |||
| Professional Elective V | PE5 | 4 | 0 | 0 | 4 | |||
| Professional Elective VI | PE6 | 4 | 0 | 0 | 4 | |||
| Professional Elective VII | PE7 | 4 | 0 | 0 | 4 | |||
| Total | 27 | |||||||
| Semester IX | NU531/NU541 | Industry Practice I / Research Practice I | IP I / RP I | 48 | 20 | |||
| Total | 20 | |||||||
| Semester X | NU502/NU512 | Industry Practice II / Research Practice II | IP II / RP II | 48 | 20 | |||
| Total | 20 | |||||||
| Grand Total | 95 | |||||||
Specialisations ( including open electives) Total credits: 30
- Finance, Banking & FinTech
- Business Analytics
- Digital & Social Media Marketing
- Entrepreneurship
Integrated MBA – Programme Structure
| CODE | Course | L | T | P | C |
|---|---|---|---|---|---|
| CS 101 | Introduction to Computing & Information Systems | 2 | 0 | 0 | 2 |
| MAT 131 | Basics of Mathematics & Statistics | 3 | 1 | 0 | 4 |
| ECON 111 | Business Economics-I | 3 | 0 | 0 | 3 |
| ACC 101 | Business and Management Accounting -I | 3 | 0 | 0 | 3 |
| TA 102 | Communication Skills | 2 | 0 | 2 | 3 |
| MGT 122 | Business Environment | 3 | 0 | 0 | 3 |
| BA101 | Fundamentals of Business Analysis Techniques | 2 | 0 | 0 | 2 |
| Total | 18 | 1 | 2 | 20 |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| MAT 121 | Business Statistics | 3 | 0 | 0 | 3 |
| ECON 112 | Business Economics-II | 3 | 0 | 0 | 3 |
| TA 122 | Business Report Writing | 1 | 1 | 0 | 2 |
| HRM 232 | Organizational Behaviour | 3 | 0 | 0 | 3 |
| ACC 102 | Business and Management Accounting -II | 3 | 0 | 0 | 3 |
| MKT 202 | Marketing Management I | 3 | 0 | 0 | 3 |
| FIN 212 | Indian Financial System | 3 | 0 | 0 | 3 |
| Total | 19 | 1 | 0 | 20 | |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| TA 111 | Fundamentals of Computer Programming | 2 | 0 | 4 | 4 |
| TA 231 | Data Analysis and Spreadsheet Modeling | 2 | 1 | 0 | 3 |
| MKT 212 | Marketing Management II | 3 | 0 | 0 | 3 |
| ENV 311 | Environment and Sustainability | 3 | 0 | 0 | 3 |
| MGT 341 | Research Methods | 3 | 0 | 0 | 3 |
| FIN 112 | Financial Management I | 3 | 0 | 0 | 3 |
| HRM 301 | Human Resource Management | 3 | 0 | 0 | 3 |
| Total | 19 | 1 | 4 | 22 | |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| CS 272 | Introduction to Databases | 3 | 0 | 0 | 3 |
| MGT 321 | Production & Operations Management | 3 | 0 | 0 | 3 |
| MKT 311 | Sales & Distribution Management | 3 | 0 | 0 | 3 |
| MGT 232 | Business ethics and values in management | 3 | 0 | 0 | 3 |
| MGT 252 | Business Laws & Corporate Governance | 3 | 0 | 0 | 3 |
| FIN 201 | Financial Management II | 3 | 0 | 0 | 3 |
| ET 201 | Learning technologies for future skills | 1 | 0 | 4 | 3 |
| Total | 19 | 0 | 4 | 21 | |
| # | Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | Professional Elective I | 3 | 0 | 0 | 3 | |
| 2 | Professional Elective II | 3 | 0 | 0 | 3 | |
| 3 | BA 201 | Advanced Excel | 2 | 0 | 2 | 3 |
| 4 | MGT 312 | Project Management | 3 | 0 | 0 | 3 |
| 5 | MGT 361 | Business Policy, Planning & Strategy | 3 | 0 | 0 | 3 |
| 6 | TA 321 | Design Thinking & Critical Analysis | 0 | 3 | 0 | 3 |
| 7 | MGT 251 | Entrepreneurship & Startup ecosystems in India | 3 | 1 | 0 | 4 |
| Total | 17 | 4 | 2 | 22 |
| # | Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | MGT 322 | Capstone Project I | 0 | 0 | 4 | 2 |
| 2 | Professional Elective III | 3 | 0 | 0 | 3 | |
| 3 | Professional Elective IV | 3 | 0 | 0 | 3 | |
| 4 | Professional Elective V | 3 | 0 | 0 | 3 | |
| 5 | Professional Elective VI | 3 | 0 | 0 | 3 | |
| 6 | Professional Elective VII | 3 | 0 | 0 | 3 | |
| 7 | Open Elective I | 3 | 0 | 0 | 3 | |
| Total | 18 | 0 | 4 | 20 |
| # | Course Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | MGT 441 | Capstone Project II | 0 | 0 | 4 | 2 |
| 2 | Professional Elective VIII | 3 | 0 | 0 | 3 | |
| 3 | Professional Elective IX | 3 | 0 | 0 | 3 | |
| 4 | Professional Elective X | 3 | 0 | 0 | 3 | |
| 5 | Professional Elective XI | 3 | 0 | 0 | 3 | |
| 6 | Professional Elective XII | 3 | 0 | 0 | 3 | |
| 7 | Open Elective II | 3 | 0 | 0 | 3 | |
| Total | 18 | 0 | 4 | 20 |
| # | Course Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | NU 332 | INDUSTRY PRACTICE | 0 | 0 | 0 | 20 |
| Total | 0 | 0 | 0 | 20 |
| # | Sem | Course Code | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | Sem VI | TA 302 | 0 | 0 | 2 | 1 |
| 2 | Sem VII | VAC 002 | 0 | 0 | 2 | 1 |
*Community Connect is an Audit course.
iMBA Specialisation
Course (3 credits each)
Finance, Banking & FinTech
- Introduction to Banking & Financial Services Industry
- Banking Products & Operations
- SAPM
- Spreadsheet Modelling & Decision Analysis
- Designing Financial Products
- Introduction to Blockchain Technology
- Financial Analytics
- Information Security and Risk Management
- Data Visualisation
Digital & Social Media Marketing
- Introduction to Digital marketing
- Integrated Marketing Communication
- Social Media Marketing
- Spreadsheet Modelling & Decision Analysis
- Services Marketing
- Consumer Behavior for Digital Marketers
- Marketing Analytics
- Information Security and Risk Management
- Data Visualisation
Business Analytics
- Programming for Analytics
- Data Science using R
- Predictive Analytics
- Spreadsheet Modelling & Decision Analysis
- Machine Learning
- Deep Learning & Neural Networks
- Information Security and Risk Management
- Data Visualisation
Marketing & Marketing Analytics
- Marketing Analytics
- Programming for Analytics
- Data Visualization
- Marketing Research
- Services Marketing
- Product & Brand Management
- Integrated Marketing Communication
Entrepreneurship
- Entrepreneurial Finance
- Small Enterprises & Family Business
- Integrated Marketing Communication
- Communicating ideas for entrepreneurs
- Spreadsheet Modelling & Decision Analysis
- Legal Aspects of Entrepreneurship
- Corporate Taxation
- Managing Human Resources for Entrepreneurs
- Information Security and Risk Management
Specialisation under Dual Degree BBA MBA (Integrated MBA – iMBA)
Specialisation Areas (BBA):
- Marketing
- Business Analytics
- Finance
List of electives to choose from:
| Semester | Course Code | Course Name (2 courses to choose from) | Specialization | L | T | P | C |
|---|---|---|---|---|---|---|---|
| Semester IV | MKT421 | Digital Marketing | Marketing | 4 | 0 | 0 | 4 |
| MKT201 | Effective Selling Skills & Techniques | Marketing | 4 | 0 | 0 | 4 | |
| MKT232 | B2B Marketing | Marketing | 4 | 0 | 0 | 4 | |
| CS272 | Introduction to Databases | Business Analytics | 4 | 0 | 0 | 4 | |
| BA401 | Information Security and Risk Management | Business Analytics | 4 | 0 | 0 | 4 | |
| DS302 | Data Science using R | Business Analytics | 4 | 0 | 0 | 4 | |
| FIN222 | Financial Statement Analysis | Finance | 4 | 0 | 0 | 4 | |
| FIN232 | Financial Planning | Finance | 4 | 0 | 0 | 4 | |
| BNK202 | Banking and Insurance | Finance | 4 | 0 | 0 | 4 | |
| Semester V | MKT401 | Services Marketing | Marketing | 4 | 0 | 0 | 4 |
| MKT611 | Integrated Marketing Communication | Marketing | 4 | 0 | 0 | 4 | |
| MKT341 | International Marketing | Marketing | 4 | 0 | 0 | 4 | |
| BA321 | Technology Trends in Business | Business Analytics | 4 | 0 | 0 | 4 | |
| BA504 | Financial Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| MKT623 | Marketing Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| FIN321 | Financial Markets Products and Services | Finance | 4 | 0 | 0 | 4 | |
| RSK601 | Security Analysis and Portfolio Management | Finance | 4 | 0 | 0 | 4 | |
| FIN331 | Financial Modelling | Finance | 4 | 0 | 0 | 4 |
Specialization Areas (MBA):
- Digital Marketing
- Business Analytics
- Fintech
List of electives to choose from:
| Semester | Course Code | Course Name (Electives) | Specialization | L | T | P | C |
|---|---|---|---|---|---|---|---|
| Semester VII (Choose 3 courses) | MKT421 | Digital Marketing | Digital Marketing | 4 | 0 | 0 | 4 |
| MKT431 | Social Media Marketing | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT602 | Product and Brand Management | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT331 | Rural Marketing & Bottom of the Pyramid Markets | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT311 | Sales & Distribution Management | Digital Marketing | 4 | 0 | 0 | 4 | |
| BA431 | Advanced Data Visualization | Business Analytics | 4 | 0 | 0 | 4 | |
| BA311 | Analysis and Forecasting of Time Series | Business Analytics | 4 | 0 | 0 | 4 | |
| DS302 | Data Science using R | Business Analytics | 4 | 0 | 0 | 4 | |
| BA301 | Programming for Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| MKT623 | Marketing Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| FIN431 | Digital Payment Systems | Fintech | 4 | 0 | 0 | 4 | |
| FIN411 | Introduction to Blockchain Technology | Fintech | 4 | 0 | 0 | 4 | |
| FIN441 | Financial Markets & Derivatives | Fintech | 4 | 0 | 0 | 4 | |
| FIN302 | Introduction to Banking & Financial Services Industry | Fintech | 4 | 0 | 0 | 4 | |
| FIN311 | Personal Finance & Wealth Management | Fintech | 4 | 0 | 0 | 4 | |
| Semester VIII (Choose 4 courses) | MKT401 | Services Marketing | Digital Marketing | 4 | 0 | 0 | 4 |
| MKT232 | B2B Marketing | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT611 | Integrated Marketing Communication | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT321 | Marketing Research | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT402 | E-commerce & Omnichannel Strategies | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT412 | Search Engine Optimization | Digital Marketing | 4 | 0 | 0 | 4 | |
| BA522 | Predictive Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA504 | Financial Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA402 | Social Media & Web Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA411 | Machine Learning | Business Analytics | 4 | 0 | 0 | 4 | |
| BA412 | Big Data Analytics & Cloud Computing | Business Analytics | 4 | 0 | 0 | 4 | |
| BA422 | HR Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA432 | AI for Business | Fintech | 4 | 0 | 0 | 4 | |
| BA504 | Financial Analytics | Fintech | 4 | 0 | 0 | 4 | |
| FIN402 | Credit Risk Analytics | Fintech | 4 | 0 | 0 | 4 | |
| FIN412 | Financial Risk Management | Fintech | 4 | 0 | 0 | 4 | |
| BNK302 | Banking Products & Operations | Fintech | 4 | 0 | 0 | 4 | |
| RSK601 | Security Analysis and Portfolio Management | Fintech | 4 | 0 | 0 | 4 | |
| FIN421 | Corporate Taxation | Fintech | 4 | 0 | 0 | 4 |
Programme outcomes
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Programme specific outcomes
All courses are built around Learning Outcomes (divided into three components of Knowledge, Skills and Attitude) which would specify what the learner will know, will be able to perform efficiently and their mental state and predisposition by the end of any course.
- PSO 1: Demonstrate a deep understanding of core business principles and practices, enabling them to develop and implement effective business strategies across various functional areas.
- PSO 2: Be proficient in analyzing complex business problems using quantitative and qualitative data, applying critical thinking to propose feasible solutions.
- PSO 3: Exhibit strong leadership skills, including the ability to lead and manage diverse teams, and foster a collaborative and inclusive work environment.
- PSO 4: Be adept at leveraging current and emerging technologies to drive business innovation and efficiency, including proficiency in data analytics, digital marketing, and fintech.
- PSO 5: Demonstrate entrepreneurial thinking, including the ability to identify and evaluate business opportunities, create business plans, and launch and manage new ventures.
- PSO 6: Possess advanced communication skills, both written and verbal, enabling them to convey ideas clearly and persuasively to various stakeholders.
- PSO 7: Be able to apply ethical principles and consider social responsibility in decision-making processes, ensuring sustainable business practices and positive societal impact.
FAQs
1. What is Integrated MBA?
NU’s Integrated MBA Programme (iMBA) is a 5-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts being prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor’s level studies.
2. What is an BBA MBA integrated programme?
The BBA MBA integrated programmes are ideal for students aspiring to acquire a global education. Universities in the US and many other parts of the world require a 4-year programme after Class XII as the minimum eligibility for admission. NU’s iMBA programme is 5-year BBA MBA integrated programme. It is designed as per UGC regulations. It avoids some of the duplication that students usually face when they pursue an MBA degree after an undergraduate degree.
3. Is Integrated MBA good?
The integrated MBA programme offers deep understanding and development of important business skills such as communication skills, interpersonal skills, critical thinking, analytical ability, and decision-making. Designed to cater to global demands in management education, the NU MBA integrated course prepares students for a successful career in the industry and also gives them the head start for a global education.
During these rapidly changing times, a business degree like the integrated MBA remains one of the most predictable paths to successful career and financial stability for students. Over the past decades, organisations have grown enormously in complexity and scope, and they need competent, ethical, skilled, well-educated, and creative managers and leaders who are global in their outlook and local in execution.
During these rapidly changing times, a business degree like the integrated MBA remains one of the most predictable paths to successful career and financial stability for students. Over the past decades, organisations have grown enormously in complexity and scope, and they need competent, ethical, skilled, well-educated, and creative managers and leaders who are global in their outlook and local in execution.
4. BBA or BCom, which is better for MBA?
It does not make too much of a difference, but if one must choose between the two, then BBA is recommended. BBA provides more diverse inputs and insights into different areas of business management. BCom focuses more on financial, accounting and company laws related areas.
5. BBA or iMBA, which is better?
BBA is an undergraduate degree, whereas iMBA is a master’s degree.
6. How to do MBA after Class XII?
There are two paths to do MBA after Class XII. The first path is to do a 3-year bachelor’s degree in any stream like arts, science, or commerce and thereafter enroll into a 2-year MBA programme. This takes a minimum of 5 years.
The second path is to directly join a BBA MBA integrated (iMBA) programme.
7. What to do after MBA?
After completing MBA, one can pursue one of the following three paths:
- Take up a job in a company or in the social sector
- Pursue higher studies, including PhD programme.
- Become an entrepreneur
8. Who can do MBA?
A person who has completed a 3-year bachelor’s programme can enrol into a 2-year MBA programme. For admission into the BBA MBA Integrated (iMBA), the minimum eligibility is Class XII.
9. How many types of MBA are there?
MBA programmes provide specialisations in many areas. Some of these are Marketing, Finance, Operations, Information Systems, Human Resources, Sports Management, Fintech, Business Analytics, Marketing Analytics, Entrepreneurship, Family Business, etc.
10. What are business management course subjects?
Please refer to the curriculum architecture.