| Designation: | Associate Professor |
| Area: | Management |
| Qualification: | B.Com, M.Com, PGDBM, MBA, Ph.D. |
| Teaching Field:
|
Marketing Management, Consumer Behavior, Services Marketing, Brand Management |
| Research Focus: | Parasite Brands, Servicescapes |
| Consulting Area: | Brand Management, Services Marketing. |
| Other Interests: | Reading |
About Me:
Dr. Anurag Dugar is an Associate Professor in the Marketing area at NIIT University. He has more than eleven years of enriching experience with top names in industry and academics, including – Indian Institute of Management (Bangalore), ICFAI’s ASIM (Hyderabad), Leeds Met India (Bhopal) Amity Business School (Jaipur), Gyan Vihar University, JIMS, Usha International Limited, NBSPL-Mumbai etc.
Alongwith doctorate from University of Rajasthan, he has also done MBA (Marketing), PGDBM (Marketing) and Masters in Commerce (Business Administration). He has published articles and has presented papers at various national and international forums.