| Designation: | Assistant Professor
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| Area: | Marketing, Research
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| Qualification: | B.Sc., MBA (Marketing)
Ph.D. (Pursuing) Junior Research Fellowship (JRF) and National Eligibility Test (NET) conducted by University Grants Commission. |
| Teaching Field:
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Marketing Research, Business Research, Marketing Management.
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| Research Focus: | Brand Personality, Consumer Behaviour.
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| Other Interests: | Reading, Exploring New Places, Photography. |
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Email-ID: |
About Me:
Ajay Kumar, is B.Sc. from M D University, Rohtak and MBA from Guru Jambheshwar University of Science and Technology, Hisar. He has experience in both corporate and teaching. He has been with Oxigen group during his stint with corporate and later on he joined J K Business School, Gurgaon as a faculty member in marketing area. He is currently pursuing Ph D on the topic of “Exploration of Brand Personality Dimensions and its relationship with Human Personality: A Study with reference to Motor Bikes” from Guru Jambheshwar University of Science and Technology, Hisar.
His research work/papers has been accepted and presented in 5 international conferences including Indian Institute of Management, Kolkata (IIM-K). His research work/papers are also selected in 6 national conferences/seminars including Indian Institute of Management, Indore (IIM-Indore). Apart from these, he has also attended two workshops on research methodology. He has two publications to his credit in national Journals and more are in pipeline.
Currently, Ajay Kumar is Assistant Professor in Marketing Area at NIIT University.